Phase Phase 1
Category Productive Placemaking
Type Foodscape
Short Description A foodscape within the Bronx River Foodway
Geographical Context

A public park in the South Bronx, 7.39 acres in size, located on the west bank of the bronx river between westchester avenue and bruckner boulevard

Community Context

The neighborhood is 64.2% hispanic and 29% black; highly industrial and economically challenged; highest hunger rates and a shortage of supermarkets; epidemic of obesity/malnutrition; highest rates of diabetes-related mortality in state; adjacent to the largest food distribution facility in the world

Long Description

The foodscape is just under 2 acres and includes various perennial components organized along a set of paths and a dry river bed on the northern portion; components include a fragrance garden, pollinator habitat, woodland edge with medicinal plantss, nut grove, fruit tree grove with perennial vegetables, berry walk

Master Project Bronx River Foodway
Status Complete
Status Descpription

Phase I has been competed; this include a community-based goal setting process, a design, and two plantings (summer 2017 & 2018)


Partners Inhabit Earth, Foodscape Designs, Bronx River Allinace, NYC Parks and Recreation, The Point, Swale, Youth Ministries for Peace & Justice, Kelly Fragale, and Regenerative Design Group
Phase Master Plan
Project Description

Facilitate and complete a community-based master planning process to encompass 8 miles of the Bronx River Foodway; includes dissemination and fund-raising.

Budget $77,000.00
Element Element Description Cost
Outreach

Engage the public to encourage participation in design charrettes throughout communities along the Bronx River

$5,000.00
Preparation

Generate (1) a set of potential pattern language elements; (2) a site assessment typography and inventory of spaces available; and, (3) a community asset map

$30,000.00
Charrettes

Hold a series of (6 x $2,000 each) geographically dispersed community meetings

$12,000.00
Document

Generate Master Plan documet

$10,000.00
Disemmination

Disseminate Master Plan to public, stakeholders and funders

$5,000.00
Fundraising

3 months of dedicated fundraising efforts

$15,000.00
Element Values
Target Audience

Arts Orgs./Artists will have a voice in Process, creating multiple opportunities for themselves and audiences to engage with the community and to expose their work; Community Orgs. will further their missions and multiple priorities as all collectively develop new community resources to serve constituencies; Activists & Underserved Communities will have a platform for further advocacy for undeserved communities and place to create both educational and economic opportunities/livelihoods; Residents will enjoy multi-functional spaces that draw the community together, equalize economic gaps, provide space for cultural expression and create a sense of belonging. The Foodway will activate public spaces along the river so that their surrounding communities are thriving and offer a variety of opportunities mentioned above.

Goals

Goals and impact on community livability: The Foodway will positively impact the livability of The Bronx by forming an eco-cultural corridor that connects many of its surrounding communities, serving as a socio-economic equalizer by providing a multitude of spaces for low-income and affluent residents alike to enjoy, express themselves, learn, forage, explore, participate in natural, horticultural and cultural diversity. It promises a multiplier effect, especially in the economically challenged communities, spurring further beautification, a better quality of life, more enterprise and livelihood opportunities. The project’s success will be well publicized and disseminated; it will set a precedent and be a replicable model for the US.

Activities

“Funding is requested to lead an inclusive, interactive master planning process (Process) that brings in local stakeholders to collectively develop a shared vision for the Bronx River Foodway (Foodway) and to begin the process of seeking funding for its implementation. The Foodway, once completed, will form an 8-mile long cultural/economic ecosystem of productive landscapes with hundreds of niches for community-operated spaces (visual arts, performances, story-telling, music, educational activities, urban agriculture, kiosks, outdoor community kitchens, etc.) that provide opportunities for diverse cultural expression and livelihoods to unfold.

Action plan and the creative placemaking strategies: The Process will comprise a series of 12 charrettes that will engage arts/community organizations, artists, activists, and residents in, to ensure that a wide diversity of community needs/desires are addressed, so that the Foodway becomes a cultural resource for all to enjoy. The Process’ success will depend on robust community outreach by NYC Parks and community partners.”

Outcomes

The Foodway will reflect the distinct character of the respective communities it touches. Livability will be greatly enhanced with the many places created for residents and institutions to engage; and multiple livelihoods supported. It will ensure the needs of people/institutions for multiple/diverse modes of cultural expression are reflected within the Foodway. It will reflect community plans for the future by ensuring the Process is open, participatory, and inclusive and exist for the benefit of all New Yorkers by supporting artists/designers and arts organizations; the Foodway integrates food, culture, arts and design into the fabric of civic life because it touches so many of the communities as it extends the full length of the borough. By combining food production with placemaking we are creating opportunities for work and play, beautification, multicultural expression, greening, resiliency, social justice and health, EL will be addressing significant community priorities.

Performance Measures

Community awareness effectiveness (residents; orgs): Broad-scale outreach through various marketing channels to millions of residents; Community engagement contacts (residents; orgs): At least 12,000 residents and 100 arts/cultural/community organizations are reached in person; Design charrettes participation/inclusiveness (participants): Attendance and Pre-/post-event surveys; Master plan (client, partners, peers, audiences, funders): final documents produced meet the highest standard of excellence; Dissemination reach (target audiences, donors/funders): website statistics, hardcopies distributed; Fundraising (donors/funders): 50% of fundraising goals will be reached within 5 years of grant; Implementation (client, partners, public): At least 25% of Foodway will be implemented; Livability (residents, orgs): By Year 10, at least 70% growth in public space usage and engagement and 80% occupancy of public spaces for programming by community groups/orgs.

Budget Narrative

Grant/matching funds will be used as follows: project direction & administration ($14,000/6,000); outreach & marketing ($5,000/21,000); community engagement ($20,000/25,000); master planning ($50,000/24,000); and dissemination/fundraising ($11,000/24,000). Most of the community funding support for this project will be via in-kind match with some local funding from foundations for a demonstration planting.